How Content Plays an Important Role in Digital Marketing. As we know there are different ways to promote a website on through digital media like- Search engine Otimization Social Media Marketing Affiliate Marketing Pay-Per-Click E-mail Marketing Mobile Marketing But in all the ways the content plays a Major role. What is Content Marketing. Content marketing means creating valuable free content to attract prospective customers and convert them into potential buyers. The content you share is closely related to the product/services you sell. The Main pourpose of a content is to Entertain Inspire Educate Convince In order to launch a successful content marketing campaign you should make sure that the content should not just about promoting your company It should give value to the people who are reading it and build the trust on your business. The content is based on understanding who you are writing for. The more you know